Post-show marketing strategies
When you participate in a significant event like KBIS in Orlando, the work doesn’t end when the show closes. In fact, maximizing your presence through effective KBIS post-show marketing strategies can turn booth visits into long-term customers. This guide will uncover vital aspects of marketing after the show, helping you make the most of your investment.
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Importance of KBIS Post-show Marketing
Participating in the KBIS trade show in Orlando provides an invaluable opportunity to connect with potential clients. However, this opportunity doesn’t just end on the last day of the event. Engaging your audience post-show is critical to reaping long-lasting benefits.
Effective KBIS Post-show Marketing Strategies
To effectively implement your KBIS post-show marketing, consider the following strategies:
1. Follow Up Swiftly
Timing is crucial. Send personalized emails to leads within 48 hours of the show. Use our Marketing follow-up guide for tips on crafting these emails.
2. Create Content for Engagement
Share post-event content, such as blog posts or videos that showcase your booth, products, and the essence of the KBIS experience. This keeps the conversation alive.
3. Leverage Social Media
Engage with your audience through platforms like LinkedIn or Instagram, sharing images and insights from your booth at KBIS. This maintains brand awareness and can lead to further inquiries.
4. Evaluate Your Presence
Analyze your performance at the convention center. Identify what drew attendees to your booth and which strategies worked best. This evaluation can guide your future exhibitions.
5. Utilize Local Expertise
As a U.S.-based company, we have local workshops in Orlando, ensuring we provide same-day or last-minute services if needed. Our expertise across major convention centers enhances our post-show effectiveness.
Moreover, utilizing aluminum-based modular booth systems, such as those produced by Snap Exhibitions, allows for rapid setups with minimal handling fees, ultimately saving you both time and money.
Final Thoughts
Implementing these KBIS post-show marketing strategies can significantly enhance your ROI from the trade show. Don’t hesitate to check out the projects we have done here or see our booth models at this link. For queries or assistance, feel free to contact us.
